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Keyword Density

Keyword density refers to the percentage of time a specific keyword or phrase appears on a web page. Search engines measure the density, and determine if the keyword or phrase is relevant to the page. A high keyword density can result in a high search engine ranking.

Keyword Research

Keyword research is an essential part of building a website. Keywords are an important part of website optimization, so keyword research is an important step. But donít worry, research doesnít have to take a long time or cost a lot of money. Here are a few resources to help you decide on your keyword list.

The Benefits of Business Blogging

Blogging has outgrown its reputation as something done by teenagers, would-be poets, and political watchdogs. Business blogging is becoming more frequent Ė and with good reason. Millions of people read blogs on a daily basis, and those millions of people represent millions of potential customers or clients.

Content Optimization Made Easy

The main goal of most webmasters is to build pages that rank high in search engines. The second goal is to maintain the high ranking over a period of time. Content optimization is one way of many to help achieve these goals. Keep in mind that content optimization encompasses more than keyword density and shared links.

Combine Directories and Your SEO Campaign for Marketing Power

In the days before powerhouse search engines, internet users relied on directories for guidance. Lately, attention has returned to the benefits offered by directories. Using directories and your SEO campaign together is something you should consider. Search engines get all the attention, but directories and your SEO campaign form a perfect pair.

Is Link Popularity Important for Website Success?

Link popularity is the measure of the quality and amount of external websites that link to your website. Link popularity allows search engines to determine the quality of content on any given website. The idea is if numerous external websites link to your site, then your content must be valuable and worth reading.

A Basic Introduction to Web Analytics

Web analytics have come a long way since the days of the single traffic counter. In those days, it was considered cutting edge to know how many people had visited your website. But those days are long gone. The web is big business, and that calls for bigger and better web analytics tools.

White Hat vs. Black Hat SEO: Weighing the Pros and Cons

White hat vs. black hat is terminology to describe a variety of SEO methods. Itís a play on the old western scenario where the good guy wears a white hat, and the bad guy wears a black hat. The white hat vs. black hat debate is common among webmasters and SEO specialists. With competition for high page rankings getting hotter each day, more webpage creators are weighing the benefits of white hat vs. black hat tactics.

Google AdSense Helps Your Website Pay for Itself

Google AdSense allows website owners to earn income by participating in a sort of affiliate marketing program. The website owner inputs a Google-supplied bit of code somewhere on the website, and then Google AdSense supplies ads that are relevant to the content of the website. This is beneficial because the webmaster receives a small fee whenever a person clicks one of the ads, and the advertiser increase their chances of making a sale.

Advertising with Google AdWords

Google AdWords is an advertising program that allows you to buy advertising space on Google Ė the most popular search engine in the world. What better way to advertise than on a site thatís used by more than a million people each day. Google AdWords allows you to create your own ads, pick keywords related to your business or product, and to control how much youíll pay per click. Anyone with a product or business to promote is free to join Google AdWords.

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